Peter Pappas serves as Chief Sales Officer and President of Eggs at Vital Farms Inc., overseeing the sales strategy and commercial operations for the company's core egg category, which drives the majority of its revenue. In this role, he leads a high-performing sales team focused on expanding distribution, strengthening retailer partnerships, and accelerating growth in the premium, pasture-raised egg segment. Pappas plays a pivotal role in aligning sales initiatives with Vital Farms' commitment to ethical animal welfare, transparency, and sustainability, helping the brand maintain its position as a leader in the $12 billion U.S. egg market. With over 25 years of experience in consumer packaged goods (CPG) sales leadership, Pappas brings a proven track record of scaling brands and driving revenue growth. Prior to joining Vital Farms in 2020, he was Senior Vice President of Sales at Bumble Bee Foods, where he spearheaded national sales strategies that expanded market share, optimized trade spending, and delivered consistent double-digit growth amid competitive challenges. His earlier career included senior roles at Ocean Spray Cranberries and Tree Top Inc., where he built expertise in category management, broker networks, and innovative go-to-market approaches across grocery, club, and foodservice channels. Since arriving at Vital Farms, Pappas has been instrumental in transformative achievements, including tripling egg distribution points from 10,000 to over 30,000 stores, supporting the company's 2021 IPO, and fueling year-over-year sales increases exceeding 30%. His strategic vision has propelled Vital Farms into major national retailers like Walmart and Target, while fostering long-term partnerships that emphasize the brand's farmer-centric model and superior product quality.