Craig Saldanha is the Chief Product Officer at Yelp Inc., a position he has held since joining the company in 2021. With a robust background in technology and product management, Saldanha has significantly influenced Yelp's product strategy and user experience. Before joining Yelp, he served as the Senior Vice President of Product at Lyft, where he was instrumental in scaling the company's product offerings and enhancing the overall user experience. His tenure at Lyft was marked by the successful launch of several key features that bolstered the platform's growth and market position. Saldanha's career also includes a notable stint at Amazon, where he spent over a decade in various leadership roles. At Amazon, he was pivotal in developing and managing the company's advertising platform, Amazon Advertising. His strategic vision and execution skills helped Amazon expand its advertising business, contributing significantly to the company's revenue growth. Saldanha's experience at Amazon honed his ability to drive large-scale product initiatives and foster innovation within a dynamic tech environment. As Chief Product Officer at Yelp, Saldanha oversees the development and enhancement of Yelp's suite of products, focusing on improving user engagement and satisfaction. His leadership has been crucial in integrating new technologies and features that align with Yelp's mission to connect people with great local businesses. Under his guidance, Yelp has continued to evolve its platform, ensuring it remains a valuable resource for consumers and businesses alike. Saldanha's strategic insights and product expertise are key assets as Yelp navigates the competitive landscape of online reviews and local search.