Martin H. Duff IV serves as Senior Vice President and Chief Supply Chain and Operations Officer at YETI Holdings, Inc., where he oversees the company's global supply chain, manufacturing, procurement, logistics, and operations functions. With over 25 years of experience in supply chain management and operations leadership, Duff brings a proven track record of driving efficiency, resilience, and innovation in fast-paced consumer goods environments. He joined YETI in 2022, playing a pivotal role in scaling the company's operations to meet surging demand for its premium coolers, drinkware, and outdoor gear amid rapid growth and complex global disruptions. Prior to YETI, Duff held senior leadership positions at leading brands, including Vice President of Global Supply Chain at Under Armour, where he spearheaded end-to-end supply chain transformations that reduced lead times by 30% and cut inventory costs by 20% through advanced analytics and supplier partnerships. Earlier in his career, he advanced through progressive roles at Gap Inc. and Procter & Gamble, honing expertise in demand forecasting, sustainable sourcing, and digital supply chain technologies. His achievements include implementing AI-driven inventory optimization systems and fostering resilient networks that navigated tariffs, pandemics, and geopolitical challenges without compromising delivery. At YETI, Duff has championed initiatives to enhance operational agility, including the expansion of U.S.-based manufacturing capabilities and the adoption of sustainable practices across the supply chain, aligning with the company's commitment to quality and environmental stewardship. Under his leadership, YETI has achieved record on-time delivery rates and cost savings exceeding $50 million annually, positioning the organization for sustained profitability and market leadership in the premium outdoor lifestyle sector.