James Peck serves as Chief Executive Officer of NIQ GLOBAL INTELLIGENCE PLC, a leading consumer intelligence company providing actionable insights to brands worldwide. With over three decades of experience in the market research and consumer analytics industry, Peck has built a distinguished career marked by strategic leadership and transformative growth. He previously held the position of CEO at GfK, where he spearheaded the company's global expansion and integration of advanced data technologies, culminating in its acquisition by Nielsen in 2023. Earlier roles at Information Resources, Inc. (IRI) and Kantar honed his expertise in shopper insights and retail analytics, establishing him as a visionary in leveraging data for business decisions. Under Peck's leadership at GfK, the firm achieved record revenue growth, expanded its presence in high-growth markets like Asia-Pacific and Latin America, and pioneered AI-driven predictive analytics tools that revolutionized client strategies. His tenure was instrumental in navigating the industry through digital disruption, fostering partnerships with tech giants, and enhancing data privacy compliance amid evolving regulations. Peck's accolades include being named one of the "Most Influential Leaders in Market Research" by industry publications, reflecting his commitment to innovation and client-centric solutions. As CEO of NIQ GLOBAL INTELLIGENCE PLC, Peck drives the company's mission to deliver unified consumer intelligence across 100+ countries, integrating Nielsen and GfK legacies into a powerhouse platform. He oversees a workforce of over 25,000, focusing on sustainable growth, technological advancement, and empowering C-suite executives with real-time, omnichannel insights. Peck's strategic vision positions NIQ at the forefront of the intelligence economy, helping clients adapt to shifting consumer behaviors in an increasingly complex global landscape.